Apple is successful. Very successful. But it does not have expansive production facilities. It is therefore not surprising that people at Menzing often look at what this iGiant is doing. There are striking parallels between the development strategies of both companies.
The supply reliability of OEM-businesses is often under pressure. This is obvious for a number of reasons. Firstly we learn that an OEM often attracts and finds its customers within a specific sector. As such, fluctuations apply for all customers at the same time, in terms of market or season. This affects the supply reliability.
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